AI and the future of video creation and editing
AI is already here…. and no surprises here - is the future of video creation and editing!
While a picture is worth a thousand words, a video is worth ten thousand pictures. They provide fantastic support throughout the course of your brand's marketing and sales campaign by yielding greater acquisition and retention.
A person only recalls a small bit of what they read or listen to, while a picture or photo is subject to their own interpretation. Amongst the different content formats, only a video can deliver a brand's message concisely while at the same time capturing and stimulating more customers. Videos generate more customer retention, more responses, higher brand recall value, speedier deal completion times, and the best customer endorsement a brand could wish for. Within minutes, a powerful video may have the capacity to affect the thoughts of millions of people and spread like wildfire.
Now creating videos costs money, but what if one could make 50 different videos at the cost of one? Unbelievable right? But it’s true. With Unscript.ai’s AI technology, we can customize videos or repurpose a single video to make multiple videos to focus on the different needs of any client.
So where is AI used in video creation and marketing?
AI for marketing and content recommendation: Netflix, TikTok, YouTube, and other streaming and social media services are all using AI to customize suggested video content. Additionally, useful for contextual, object-triggered advertising, it can recognize objects in films with high accuracy.
AI for Video translations: We no longer need to manually translate and dub video footage because AI can now be used to accomplish this. Due to the ease of translation and localization, video content is now much more accessible.
AI for writing scripts: The ability of AI to compose scripts may seem unreal, but it is a reality. The way text is written is changing thanks to AI language models like GPT3. They are increasingly useful when it comes to scriptwriting because they can write in a variety of genres and from a variety of perspectives.
AI for organizing media archives: The capacity of AI to recognize items (such as locales, people, colours, weather, timestamps, and other details) in films makes it easier to organize both private and public media archives. With the ability to be categorized, organized, and analyzed in a variety of ways, video content is now more easily searchable and available.
How do brands provide their audience with highly relevant and tailored information and advertisements? Fortunately for marketers, they may increase the effectiveness of their video marketing by using AI to gather customer video analytics. Brands can harness in-depth information, sometimes in real-time, with the right AI-powered video platforms and create the kind of tailored content that gets results.
Is there monetary profit in Using AI?
All of this requires moving past simple measurements. Additionally, AI solutions provide marketers with more extensive information about how viewers are interacting with their videos so they can increase ROI. They can extract more value from their content thanks to artificial intelligence skills because they can convert data into knowledge about the most effective marketing plan.
Marketing teams can go through the voluminous video data points and use this knowledge to launch outreach efforts across various channels. Additionally, businesses are able to pinpoint the issues that their audience is seeking to solve, where they are in the purchasing process, or insights into follow-ups or additional information that can convert a lead into a customer.
Marketers can enhance conversions and revenue by fusing the power of video engagement with platforms and tools for artificial intelligence. Additionally, AI enables them to successfully implement their video marketing plan.
There is a limit to lead follow-up, but it means they can make tailored films to bring clients through the sales funnel and use analytics to follow up much more successfully. They can segment their audience into groups based on which videos people watched and for how long by analyzing how long viewers engaged with video material.
Using segmentation software, it is feasible to create a timeline of the viewer's travels. Additionally, marketers can create customer profiles and spot activity clusters.
AI-powered software enables businesses to produce video content for their marketing studies. Following that, this research provides organizations with insights into consumer viewing behaviour, including when and where viewers quit watching video content and which types of material influence them to make the biggest purchases.
Producing top-notch video content has traditionally required exceptional talent and often prohibitive financial commitment. However, thanks to AI, even tiny companies without their own production crew can participate. Furthermore, they can accomplish it while staying in touch remotely.
The onslaught of video is forcing marketers to react. However, organizing the aforementioned data quantities without AI is a daunting task. However, by utilizing personalization tools like Unscript.ai, they can make adjustments to their campaigns, shorten the time it takes to implement them, provide more engaging client experiences, and produce results.