The Covid-19 pandemic has truly changed the world as we knew it. It accelerated technological advancements drastically, making the world shift from Offline to Online (O2O) - where every activity of a business - right from marketing, all the way to product purchases and transactions, are all done online!
In these changing times, customer/shopper behaviour has also evolved. With Covid-19 restrictions being lifted only recently, most shoppers prefer online shopping instead of in-store purchases. To succeed in this online world, it’s imperative to understand our target buyers - what channels they prefer, what content format is more engaging, and what is the motivation behind making a purchase decision, amongst others.
Content has always been a very important pillar of the product marketing mix. But, in an era where the internet is full of different types of content, which content type yields better results? Well, the answer is videos!
So why videos? Read on.
1. One Great Way to Describe Your Product is Through Videos
When it comes to assisting potential customers in learning more about a product, video footage is a great tool. In fact, 94% of marketers claim that incorporating video content has improved consumer knowledge of a good or service.
When customers are aware of what your product accomplishes and how it will benefit them, they are more likely to purchase it. It is not surprising that video material is a useful tool for this since the visual aspect aids in organizations’ ability to explain concepts properly.
2. Viewers love videos
Technology has made it simple for companies to capture video, just as it has made it very straightforward for individuals to view video material. There are a ton of statistics that support this claim. The most persuasive examples are as follows:
Every single day, over a billion hours of YouTube content are viewed, according to the official YouTube blog.
Twitter stated earlier this year that 2 billion videos are viewed daily. Moreover, tweets containing videos receive 10 times more attention than tweets without.
Facebook receives over 8 billion video views daily, according to Digiday.
You run the risk of losing out on one of the most widely used methods for content consumption if you don't produce video.
3. Videos are Great for SEO
The fundamentals of SEO involve matching the priorities of the search engine's algorithm with your own content strategy. We do know that video is a potent SEO strategy, even though Google is sometimes more transparent about what exactly they're looking for.
Other factors that Google is known to take into account for ranking can also benefit from video. The number of time consumers spend on your page or site and the number of links pointing to your domain is two of the most crucial SEO metrics, and video almost always increases both of these numbers. According to studies, viewers stay on a page with video for more than twice as long as one without, and the higher the quality of your content, the more backlinks you are likely to receive.
Video helps SEO both directly and indirectly because it likely affects your ranking and other elements that Google takes into account when making selections.
For the most part, 93 per cent of online experiences begin with a search engine, so you want to do everything in your power to appear on that crucial first page. In other words, Google's algorithms are increasingly giving websites with video content more weight, and that's not something you want to ignore.
4. Videos can be used in a variety of ways
When it comes to using video content, marketers have many alternatives. Finding a strategy that works with the marketing objectives of your business is therefore simple. The obvious place to start when making videos is YouTube, but you also have the following options:
The majority of social media sites, such as Snapchat, Facebook, Instagram, and YouTube, let you upload tales that vanish after a set period of time. These are excellent since they appeal directly to your audience and can be produced quickly and inexpensively. You must already have, or be actively growing, a social media audience for your tales to be successful.
Recent years have seen a rise in live video, thanks in part to the availability of live streaming options from major players in the market like Facebook, YouTube, and Twitch. Videos that are life can be useful. Live streaming receives six times as many interactions as conventional videos, according to Facebook.
A wonderful way to communicate with potential consumers directly over video is through webinars. They can be utilized to address specific inquiries clients might have about your goods or educate the audience about your field, creating your authority.
On a one-to-one basis, video can be used in a creative way as well. Quick messages can be recorded and sent by marketers to follow up on orders or queries. This may enhance the client experience.
5. Videos Have a Good Return on Investment
Your ability to organize your content strategy and the calibre of your videos are just two factors that will affect the return on investment you obtain from your video.
A common misconception about video production is that it is costly and time-consuming. The good news is that there is a ton of technology available that enables quick, low-cost production of high-quality video.
In addition to having high-definition video recorders in our wallets in the form of smartphones, you can easily use software programs like Unscript.ai that make it simple to produce interesting explainer films at a minimal cost. What’s even better is that you do not need any prior designer experience to develop professional videos with Unscript.ai. In fact, its unique AI technology also helps you develop 50 different videos from a single one. If that’s not value for money, we don’t know what is!
We hope these above reasons have convinced you about how videos are the secret to unlocking exponential growth for your brand.
Stay tuned with us to learn more and do reach out to us in case you’d like to give unscipt.ai a try.