With Dussehra, Diwali, Christmas and the New Year lined up back to back, the last three months of the year is what they say, a bit bustling for most Indian brands. Every brand in the country is trying to outwin their competition - with festive discounts, rewards, cashbacks and so much more.
The market becomes so crowded with marketing campaigns of competing brands, it becomes difficult to stand out. This time of the year, every marketer faces the same dilemma - How do we capture and stay in the minds of our customers, long after they have viewed our campaigns?
And as they say - the best time for starting was yesterday, and the next best time is now.
So here are some measures you can take, to make your marketing campaign wow your prospects.
'Tis the season of gifting!
Gifting is a big part of Diwali in India. And that’s where most brands start out - giving rewards, discounts, and offers, all fall under gifting. So how do you manage to stay different in all the mayhem? How do you stay a step ahead of your peers? Well, personalization might just be the icing on your cake!
And no, just including the first name of a prospect in an email campaign does not count as personalization and will not make you stand out. This in fact, is the bare minimum.
Go a step further and explore the possibility of sending personalized video wishes to your prospects.
Some lit ideas for this could be:
Personalizing videos with your prospect/customer’s name, possibly a bit or two about their work and maybe your brand ambassador’s pictures.
An animated video of two characters wishing each other - one can be you and the other character can be your prospect!
Host festive get-togethers
What better way of celebrating a festival than partayying, right?!
On a serious note, some face-to-face time with your top prospects could do wonders for your business, especially after the last few years of lockdown. To take your festive get-togethers a notch higher, you could get influencers involved to put up short videos on their channels as to why your event is going to be the event OF the season.
And do ensure that all your email invites have interesting promotional videos about the event itself. In fact, studies reveal that a user is more likely to retain 95% of the information in video content, versus 10% of the same information provided through text!
Hence, it is a given that videos as a content form tend to perform better and will definitely boost the open rates and click rates of all your event invites.
Host giveaway contests
Most brands also use the festive season to boost their organic social media reach and visibility.
Giveaway contests are a great way to boost the reach of your brand’s social pages and not to forget - they are also super fun!
But to stand out from the rest of your competition, always try to give a personal touch to your giveaway contests. Say for instance, you could keep your giveaway theme as festive decor - where you could ask your followers on social media to post videos of their decor for Diwali, or their outfit for the festival, or just the prettiest fairy lights they’ve seen - the possibilities are endless. These themes ensure that the audience does not feel that this is “just another giveaway” Instead, they feel connected to you and your brand.
Cross-pollinate with complementing brands
A ‘collab’ is the in thing these days and collaborating your marketing campaigns with complimenting brands to offer ‘limited-edition’ products and services can create much-needed curiosity in buyers. Here’s a quick checklist of what you’ll need for a collab campaign:
Research brands that complement yours - say if you are in the hair care, search for brands that offer skin care.
Ensure to choose a brand whose visibility you can capitalize on
Reach out to the business owner and pitch the idea of a collab
Come up with a good value offering for buyers - what would motivate them to make the purchase call
Start with a few limited pieces being given as giveaways to give the audience a taste of the product/service - encourage them to post mini videos on their socials!
To get good reach, use your and the complimenting brand's pages to market the limited edition offering
To stay a step ahead, your video marketing strategy can involve ‘behind-the-scenes’ videos, the making process, etc.
To sell your limited-edition offering further, you can once again use the power of personalization - say start the video with a “Hey XYZ” text and share it over WhatsApp and other messaging channels.
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